Media Outreach Campaigns and Media Training

Gain Attention in a Crowded Media Market

Media Philosophy

Whether a client’s goal is to get publicity for their product or service locally, regionally, or nationally, Hyler Communications is well equipped to create a custom media outreach campaign. As a former reporter and skilled public relations expert who understands working with reporters, Lora Hyler has gained valuable placements with major news outlets.

In today’s crowded 24/7 news space, it takes a savvy public relations expert to get attention. A combination of custom media lists filled with top reporters, and assignment editors; well-placed news releases; follow-up phone calls and attention to measurable results gets the job done.

Media Outreach Campaigns

Similar to public speaking, still the No. 1 fear in North America, some avoid the media entirely. As a result, opportunities for valuable media coverage is lost.  For clients who haven’t had much media experience, media interview skills training prepares them for the first interview and interviews to follow, all adding up to valuable publicity for their products or services. This translates to bottom line results.

Smart Choice MRI needed assistance in getting media attention about its service offering ($600 MRIs vs. up to $3,000 for hospital MRIs). Hyler Communications shepherded the magnetic resonance imaging company through expansion efforts in Southeastern Wisconsin. The publicity effort brought attention to cost-effective options for patients concerned about the soaring cost of medical care and procedures. The media effort landed valuable media placements, resulting in new patients, and contributing to overall company growth.

Girl Scouts of Wisconsin Southeast undertook a re-branding effort to introduce their new CEO to the community and to remind families that they’re ‘not just cookies and camp.’ The Girl Scouts merged four organizations and sought to alleviate concerns that the agency was moving away from its core mission. Hyler Communications was charged with development of collateral materials, and orchestrating a Southeastern Wisconsin media tour to introduce the new CEO. Resulting publicity reinforced the mission of Girl Scouting, and educated stakeholders on key program outcomes.

Lora Hyler on TMJ4

Lora Hyler appeared weekly for two years on Today’s TMJ4 during the What’s Hot segment of the 3 p.m. newscast.


Lora is great to work with – detailed, organized, talented and enthusiastic. She has worked with us on a number of public relations projects for various accounts and both the process and the results have been excellent. She works well with our staff and with our clients. I wouldn’t hesitate to work with Lora or to recommend her. In addition to being a true professional, she is an exceptional person.

Julie Casper
Julie CasperPartner at The Idea Spa

Lora is a detail-oriented, talented and creative writer. She is the consummate professional and I recommend her whole-heartedly.

Joyce Feaster
Joyce FeasterVP HR at Arandell

There is no communications professional I have met in my career whose services I can recommend more highly than Lora Hyler. have known her in a professional capacity for nearly 20 years. She was program chair when I was president of Working Writers (a professional association of freelance writers in the Milwaukee area) and was both unfailingly reliable and forward thinking. As an example, under Lora’s program leadership, we were one of the first groups in the area to hold a conference on social networking.

During that same period I witnessed first-hand both her organizational skills and her ability to talk with anyone about anything. I have a background in journalism myself and know how valuable both qualities are in so many areas of life. She thrives on new challenges, a characteristic which has enabled her to move beyond a traditional public relations model to help her clients with whatever they need, whether it be product development at the national and international level or covering the aftermath of the shootings at the Sikh temple in Oak Creek for Time magazine.

Anne Bingham
Anne BinghamWriter for decision makers in business and the professions

Lora Hyler would be an asset to any organization. While at Northwestern Mutual, we had the opportunity to work together on several communications projects and it was a great experience. Lora’s writing ability is second-to-none, in addition to her professionalism in any situation. Her drafts come back clean and her copy is spot-on. She truly has a gift. I especially was impressed with her organizational skills through the course of the projects we worked on together, including her ability to be proactive and come in ahead of deadlines. I never had to worry about Lora holding up her end of the bargain – a true team player.

When I was out of the office on medical leave for two weeks, Lora managed communications deliverables for me with ease. She was a quick study on the material and made the transition smooth for our internal clients, including our highest ranking executives. Writing assignments varied from internal talking points to external stories on this particular project. She has a persuasive style that brings the reader in, as not all writers can. She truly is a gifted writer and storyteller.

Karen Plach
Karen PlachFormerly at Northwestern Mutual