Media Outreach Campaigns and Media Training
Whether a client’s goal is to get publicity for their product or service locally, regionally, or nationally, Hyler Communications is well equipped to create a custom media outreach campaign. As a former reporter and skilled public relations expert who understands working with reporters, Lora Hyler has gained valuable placements with major news outlets.
In today’s crowded 24/7 news space, it takes a savvy public relations expert to get attention. A combination of custom media lists filled with top reporters, and assignment editors; well-placed news releases; follow-up phone calls and attention to measurable results gets the job done.
Media Outreach Campaigns
Similar to public speaking, still the No. 1 fear in North America, some avoid the media entirely. As a result, opportunities for valuable media coverage is lost. For clients who haven’t had much media experience, media interview skills training prepares them for the first interview and interviews to follow, all adding up to valuable publicity for their products or services. This translates to bottom line results.
Smart Choice MRI needed assistance in getting media attention about its service offering ($600 MRIs vs. up to $3,000 for hospital MRIs). Hyler Communications shepherded the magnetic resonance imaging company through expansion efforts in Southeastern Wisconsin. The publicity effort brought attention to cost-effective options for patients concerned about the soaring cost of medical care and procedures. The media effort landed valuable media placements, resulting in new patients, and contributing to overall company growth.
Girl Scouts of Wisconsin Southeast undertook a re-branding effort to introduce their new CEO to the community and to remind families that they’re ‘not just cookies and camp.’ The Girl Scouts merged four organizations and sought to alleviate concerns that the agency was moving away from its core mission. Hyler Communications was charged with development of collateral materials, and orchestrating a Southeastern Wisconsin media tour to introduce the new CEO. Resulting publicity reinforced the mission of Girl Scouting, and educated stakeholders on key program outcomes.